首个“公建民营”落子深圳 远洋椿萱茂中标深圳龙岗区养老护理院

Core Insights - Ocean Group's high-quality health and elderly care service brand, Chuanxuanmao, has won the bid for the public-private partnership elderly care project in Longgang District, Shenzhen, marking a significant expansion in the Guangdong-Hong Kong-Macao Greater Bay Area [1][11] - The public-private partnership model in elderly care combines government leadership with market-oriented professional operations, requiring higher standards for operators compared to traditional elderly care facilities [1][11] Group 1: Benchmark Creation - The Longgang District elderly care facility will cover an area of 26,000 square meters with 350 planned beds, benefiting from excellent transportation links and proximity to major hospitals [2][12] - The project aims to create a smart, green, and ecological elderly care environment, featuring diverse living spaces for various needs, including independent and assisted living, as well as specialized care for dementia patients [2][13] - The design incorporates a "vertical forest" concept to integrate nature into the architecture, enhancing the living experience for residents [2][13] Group 2: Model Breakthrough - Winning the public-private partnership project reflects Chuanxuanmao's over ten years of experience and international perspective in the elderly care sector [5][16] - The company has collaborated with leading international elderly care institutions to develop a differentiated service model, offering over 220 services and 500 service details, establishing a high professional barrier in dementia care and health management [6][16] Group 3: Strategic Significance - The trend of "cross-border elderly care" is rising, with nearly 100,000 Hong Kong seniors choosing to settle in Guangdong Province, a 40.5% increase over the past decade, indicating a growing demand for high-quality health management in the aging population [7][18] - Chuanxuanmao, designated by the Hong Kong government as a mainland elderly care service provider, has developed a mature service system tailored for the elderly in the Greater Bay Area, positioning itself to meet regional demands effectively [7][18] Group 4: National Expansion - Chuanxuanmao's national presence includes coverage in five major urban clusters and twelve core cities, operating over 30 chain facilities with more than 11,000 beds and employing over 2,200 professional elderly care staff [10][20] - The company is expanding its service offerings from institutional care to home-based smart health management and travel care, continuously broadening its service boundaries to provide high-quality living for the elderly [10][20]