Ford Motor(US:F) Xin Lang Cai Jing·2026-01-08 09:30Core Viewpoint - Ford Motor Company announced plans to launch a Level 3 driver assistance system by 2028, allowing drivers to take their hands off the wheel and not focus on the road in specific highway segments [1][5]. Group 1: Technology and Product Development - The Level 3 system will first be integrated into a new electric vehicle platform developed by a specialized team in California, with the first model, a mid-size electric pickup, expected to launch in 2027 at a target price of $30,000 [1][6]. - The Level 3 system will not be a standard feature on the $30,000 model but will be offered as an optional add-on, with pricing details yet to be determined [2][6]. - Ford aims to develop the system in-house to reduce reliance on suppliers, lower costs, accelerate software updates, and improve product quality [2][6]. Group 2: Competitive Landscape - Other automakers, such as Mercedes-Benz and General Motors, are also developing Level 3 systems, with Mercedes already approved for use in certain states and GM planning a similar launch in 2028 with a starting price of over $125,000 [3][7]. - Tesla's CEO Elon Musk advocates for a camera-only approach to autonomous driving, while Ford's system will utilize lidar technology [7]. Group 3: Market Trends and Future Outlook - The driver assistance technology is seen as a precursor to fully autonomous vehicles, which could create significant new markets for ride-sharing fleets and personal autonomous vehicles [4][8]. - Ford is also planning to launch an AI assistant mobile app and a vehicle-integrated AI assistant, enhancing operational efficiency and user experience [4][8].