Xin Lang Cai Jing·2026-01-08 09:41Group 1 - The 24th Ice and Snow Fishing Culture Tourism Festival at Chagan Lake commenced on January 8, with a highlight being the auction of the "first fish," which was won by JD for 1.69 million yuan, marking JD's return to this event after 11 years [1][3] - JD announced that the "first fish" will be shared with users through an online lottery, running from January 8 to January 14, where users can participate via the JD app [1][3] - JD Fresh has established a partnership with Chagan Lake Fishery to purchase nearly 50% of the annual output, positioning itself as the largest online sales channel for Chagan Lake fish [3] Group 2 - The "first fish" symbolizes good fortune and abundance, and JD Fresh aims to enhance consumer awareness of Chagan Lake's fishing culture through this initiative [3][4] - All Chagan Lake fish purchased through JD will come with a unique "ID" to ensure authenticity and prevent the sale of inferior products, supported by a traceability system [3][4] - JD's logistics strategy includes a five-layer freshness preservation system and a direct shipping center near the fishery, ensuring rapid delivery to consumers [3]