打了一年联名战，库迪是怎么越来越酷的？

Core Insights - The article highlights the significance of brand collaborations in 2025, particularly focusing on how brands engage with younger consumers to adapt to their changing preferences [1][2]. Brand Collaboration Impact - Kudi has emerged as a representative brand, ranking first in the 2025 Brand Collaboration Influence Index, with its collaboration with "Nezha: The Devil's Child" being the most impactful event of the year [2]. - Kudi executed 26 collaboration activities in 2025, covering various IP types such as classic animations, games, sports events, and fashion designers, while maintaining attractive pricing and product quality [4]. Marketing Strategies - The "Pink Ink Paris" collaboration, launched during the New Year, became a popular DIY fashion item among consumers, showcasing Kudi's ability to blend coffee with fashion [6][8]. - Kudi's marketing strategy emphasizes emotional and aesthetic value, integrating consumer creativity into the brand experience, which enhances brand perception and loyalty [16][24]. Product and Consumer Engagement - Kudi's collaborations often align with new product launches, such as the "Pink Ink Paris" theme paired with the new "Salty Cheese" drink, enhancing the imaginative context for new flavors [21]. - The brand has established a unique mechanism for collaboration marketing, focusing on affordability and straightforward consumer engagement, avoiding complex promotional tactics [26][31]. Supply Chain and Infrastructure - Kudi has over 18,000 stores across more than 300 cities in China, allowing easy access for consumers to participate in marketing activities and purchase products [32][33]. - The brand's ability to quickly develop and produce new products is supported by a self-built supply chain, enabling it to keep pace with the rapid release of collaborations [35][36]. Brand Positioning and Audience Expansion - Kudi has successfully connected with younger audiences by sponsoring major sports events, enhancing its brand image and emotional connection with active consumers [35]. - The brand's commitment to maintaining a price point of 9.9 yuan has solidified its position in the minds of young consumers, making it a go-to choice for affordable coffee and merchandise [33].