汇源集团宣称重新接管汇源品牌

Group 1 - The conflict between Huiyuan Group and Wensheng Assets has intensified, with Huiyuan Group announcing a full takeover of the Huiyuan brand due to alleged fundamental breaches by Wensheng Assets in the restructuring case of Beijing Huiyuan [1] - Wensheng Assets has partnered with a new factory to produce "Huiyuan" products independently, leading to a competitive situation in the market with two entities using the same brand [2] - The key issue in the dispute is the control of the trademark, with Beijing Huiyuan holding the rights to the "Huiyuan" trademark, while currently being under the control of Wensheng Assets [2][3] Group 2 - Beijing Huiyuan operates on a light asset model, leasing 80% of its production lines back to Huiyuan Group and sourcing finished products from them [2] - The legal proceedings initiated by Huiyuan Group include a lawsuit for breach of contract and a request for asset preservation, which has resulted in the freezing of Wensheng Assets' 640 million yuan equity in Beijing Huiyuan [1] - Industry experts believe that the competition for the Huiyuan brand may not escalate to the level of protracted disputes seen in other brand conflicts, as Wensheng Assets lacks a strong background in the beverage industry [3]