宜家“7店连关”上热搜！ 销售额一年蒸发近10亿，未来将开小型门店

Core Viewpoint - IKEA China is closing seven stores, including its largest store in Asia located in Shanghai Baoshan, as part of a strategic adjustment to enhance efficiency and focus on consumer-centric channels. This closure represents nearly 20% of its total 41 stores in China, highlighting significant operational challenges faced by the company [2][3][4]. Group 1: Store Closures and Strategic Adjustments - IKEA China will cease operations at seven locations starting February 2, 2026, including stores in Shanghai, Guangzhou, Tianjin, Nantong, Xuzhou, Ningbo, and Harbin [2][3]. - The company aims to improve space efficiency and redirect resources towards more consumer-focused channels, planning to open over ten smaller stores in the next two years [4][15]. - The closures are part of a broader strategy to adapt to the rapidly changing retail environment, with a focus on optimizing business structure and enhancing online and offline integration [4][17]. Group 2: Financial Performance and Market Challenges - Since 2022, IKEA has been closing multiple stores, with sales growth in the China region declining from 17% to 6.5% between fiscal years 2021 and 2023, significantly lower than emerging markets like India and Southeast Asia [7][18]. - In fiscal year 2024, IKEA China's revenue dropped to 11.15 billion yuan, a decrease of nearly 1 billion yuan from the previous year and a nearly 30% decline from its peak of 15.77 billion yuan in 2019 [7][18]. - The global revenue for IKEA's parent company Ingka Group fell by 5.5% to 41.864 billion euros, with net profit down 46.5% [7][18]. Group 3: Consumer Feedback and Product Quality Issues - There has been a surge in complaints regarding product quality and after-sales service, with customers reporting issues such as defective furniture and inadequate support for returns [8][19]. - Complaints on platforms like Black Cat Complaints and Xiaohongshu highlight dissatisfaction with product durability and service response times, indicating a potential decline in consumer trust [19][20]. Group 4: Industry Context and Expert Opinions - The furniture retail industry is facing significant challenges, with competitors like Meike Meijia and Red Star Macalline also reporting substantial losses and store closures [10][21]. - Experts suggest that the shift towards online shopping and the high operational costs of large physical stores are major factors contributing to IKEA's current predicament [10][21]. - The ongoing pressure on profit margins in the standardized furniture sector, combined with declining consumer interest in IKEA's offerings, has led to the necessity of store closures as a last resort [10][21].