Group 1 - The core initiative of Amos brand is the global campaign "Amos Invites the World to Enjoy Candy," leveraging the 2026 APEC event in Shenzhen to enhance brand influence across various cultural and festive contexts [1][2] - The campaign will kick off in Shenzhen with a unique "candy air drop" event featuring a custom-made airship, allowing consumers to engage and win limited edition candy gift boxes for the 2026 Spring Festival [1] - During the Spring Festival, Amos will extend its reach to Inner Mongolia, using horseback riders to deliver candy, symbolizing unity and cultural celebration among China's diverse ethnic groups [1] Group 2 - Amos will participate in key international events, including the Grammy Awards in Los Angeles, promoting a signature music lollipop and fostering artistic exchanges with top global musicians [2] - The brand will also engage in the Milan Winter Olympics, honoring sports journalists and promoting cultural exchange in sports, while providing warmth to athletes in winter sports [2] - The global brand action will involve both Amos and Biobor, aiming to convey Chinese public welfare values and build a brand value system that transcends product functionality, fostering emotional resonance and cultural identity [2]
阿麦斯官宣2026年度全球品牌行动“请世界人民吃糖” 联动多国传递甜蜜力量
Zheng Quan Ri Bao Wang·2026-01-08 10:12