京东成立“变色龙业务部” AI技术商业化加速落地
Zheng Quan Ri Bao Wang·2026-01-08 10:10

Group 1 - JD has established a "Chameleon Business Department" to focus on the development and commercialization of core AI products such as JoyAI App, JoyInside, and digital humans, marking a significant step in its AI product strategy [1][2] - The JD JoyAI App utilizes advanced language, voice, image, and digital human technologies, integrating with JD's complete supply chain ecosystem to serve as a super personal assistant for users [1] - The JoyInside platform has achieved technical integration with over 40 leading robotics and AI toy brands, enhancing smart terminals with high emotional intelligence capabilities [1] Group 2 - JD plans to launch self-developed AI plush toys by the end of 2025, with the first batch selling out quickly and undergoing multiple restocks, indicating strong market demand [1] - A new batch of AI toys aimed at all age groups is in preparation and is set to be fully launched in mid-January [1] - JD's digital humans are being applied across various scenarios including live streaming, customer service, cultural tourism, brand endorsement, event commentary, and celebrity avatars, having served over 50,000 brands [1][2]