春节自驾游市场热度逐渐升温 出境自驾需求增长显著
Zheng Quan Shi Bao Wang·2026-01-08 10:10

Group 1 - The core viewpoint of the articles highlights a significant increase in self-driving travel demand during the upcoming Spring Festival, with outbound self-driving bookings rising by 17% compared to the same period last year, and overall expectations to surpass the peak seen during the National Day holiday in 2025 [1] - The trend of "early departure" is noted as a prominent feature for self-driving travel this Spring Festival, influenced by the later timing of the holiday and an additional day off, leading to a "slow booking" and "long rental period" characteristic [1] - Popular return destinations for travelers include cities like Chengdu, Fuzhou, Dongguan, Jieyang, Guiyang, and Wuhan, while tourists seeking leisure prefer a combination of "flight/high-speed rail + rental car" to destinations such as Guangzhou, Chengdu, Kunming, Sanya, Haikou, Beijing, Xi'an, Dali, Shanghai, and Xishuangbanna [1] Group 2 - Popular outbound self-driving destinations during the Spring Festival include New Zealand, Australia, Norway, Italy, Spain, Thailand, UAE, Iceland, Malaysia, and Turkey, with a notable preference for summer destinations in the Southern Hemisphere and Northern European countries known for their auroras [2] - In Australia and New Zealand, self-driving demand has surged significantly, with a reported 30% month-on-month increase in self-driving demand for both countries as the travel season begins and more flight routes resume [2] - Norway and Iceland are also experiencing a new wave of tourist influx, with Norway seeing a 21% year-on-year increase in self-driving demand for the 2026 Spring Festival, leading to a shortage of popular vehicle models that require bookings over two months in advance [2]

春节自驾游市场热度逐渐升温 出境自驾需求增长显著 - Reportify