Xin Lang Cai Jing·2026-01-08 10:34Core Viewpoint - Kuaishou is aggressively expanding its lending ambitions, as evidenced by the increase in registered capital for its lending subsidiary, Kuaishou Microloan, from 500 million to 1 billion yuan by the end of 2025 [2][18]. Group 1: Capital Increase and Market Strategy - Kuaishou Microloan's capital increase is aimed at meeting regulatory leverage requirements and expanding its funding pool, potentially doubling its lending capacity to 5 billion yuan [5][21]. - The parent company, Beijing Yuncheng Technology, also increased its registered capital by 1 billion yuan, from 1.255 billion to 2.255 billion yuan in September 2025 [2][18]. Group 2: Financial Ecosystem Development - Kuaishou's foray into finance began in 2020 with the acquisition of over 50% of Yilian Payment for nearly 300 million yuan, allowing it to build a financial ecosystem [6][22]. - By the end of 2024, Kuaishou's lending business balance is estimated to be around 5 billion yuan [7][23]. - Kuaishou launched its self-operated cash loan brand "Kuaishou Peace of Mind Borrowing" in August 2025, with interest rates set between 6.1% and 24% [8][24]. Group 3: User Experience and Product Offerings - Kuaishou's lending platform offers various loan products, including a credit payment service called "Kuaishou Monthly Payment," which allows users to make installment payments with a maximum interest-free period of 37 days [10][26]. - The estimated annual revenue from Kuaishou Monthly Payment could exceed 2 billion yuan if its penetration rate reaches 10% [10][26]. Group 4: Compliance Challenges - Kuaishou faces significant compliance challenges, particularly regarding high interest rates and aggressive collection practices, as evidenced by numerous user complaints [12][28]. - The introduction of new regulations in October 2025 mandates comprehensive cost pricing for loans, which could impact Kuaishou's financial operations and necessitate improvements in compliance [16][32].