湖南永州：努力实现赛事“流量”变消费“留量”、发展“增量”

Core Insights - The meeting led by Zhu Hongwu emphasized the importance of integrating sports and cultural tourism to enhance the development of the tourism industry in Yongzhou [1][2] - Yongzhou's tourism industry showed significant growth last year, particularly highlighted by the "Xiangchao" events that gained substantial online attention [1] - The focus moving forward is on transforming the "flow" from events into "retention" and "incremental" growth in tourism consumption [1] Group 1 - Zhu Hongwu stressed the need for effective tourism promotion, enhancing awareness of traffic, planning, and innovation [2] - A series of engaging marketing activities and high-quality travel routes will be launched to showcase Yongzhou's natural beauty, cultural heritage, and local cuisine [2] - The tourism service will be optimized based on visitor experiences and needs, with a focus on improving service quality and addressing tourist demands promptly [2] Group 2 - Safety and stability in tourism will be prioritized, with comprehensive management of scenic spots, transportation, and emergency services [2] - The establishment of a monitoring and rapid response mechanism for public sentiment is crucial to maintain industry safety standards [2] - Embracing internet strategies and enhancing online engagement with visitors will be essential for promoting Yongzhou's tourism [2]