先涨价再特惠，这款新能源车型“迷幻”调价 经销商：降价力度大才能更吸引购车者

Core Viewpoint - The price adjustment of the FAW Toyota bZ5 model reflects the competitive dynamics in the current electric vehicle market, where promotional activities are crucial for maintaining market share [4]. Group 1: Price Adjustments - FAW Toyota has raised the suggested retail price of the bZ5 by 10,000 yuan, although this change has not been publicly announced through official channels [1]. - The bZ5 was initially priced between 129,800 yuan and 199,800 yuan at its launch in June 2025, but the current limited-time offer has adjusted the price range to 120,800 yuan to 190,800 yuan, effectively lowering the price by 9,000 yuan during the promotional period [1][3]. - The strategy of raising the price before offering discounts is intended to create a perception of a larger discount for potential buyers, with the total discount reaching 19,000 yuan [3]. Group 2: Sales Performance - The cumulative sales of the bZ5 reached 11,300 units in the first 11 months of 2025, with the highest monthly sales recorded at 3,019 units in September and a drop to 1,169 units in November [4]. - The average price of new energy vehicles has shown a downward trend, decreasing from 184,000 yuan in 2023 to 169,000 yuan in 2025, indicating increased competition in the market [4]. Group 3: Market Dynamics - The current price fluctuations of the bZ5 highlight the complex competitive landscape in the new energy vehicle sector, where promotional strategies are essential for car manufacturers to sustain their market presence [4]. - Industry experts suggest that car manufacturers need to upgrade their technology, such as implementing 800V high-voltage platforms and high-energy-density batteries, to maintain pricing structures and achieve sustainable growth [4].