探访北京图书订货会：直播间成“标配”，鲁迅周边受追捧

Core Insights - The 38th Beijing Book Ordering Conference commenced with the theme "New Chapters, New Opportunities, New Journeys, Continuing the New Glory of the Publishing Industry" [1] - Live streaming has become a standard feature at the conference, enhancing reader engagement and experience [1][7] Group 1: Event Overview - The exhibition area of this year's conference spans 50,000 square meters, showcasing over 400,000 types of books [3] - Various genres of books, including picture books and novels, are prominently displayed, with notable titles such as "She Was Once an Angel" by Qiao Ye and works related to traditional Chinese culture [3] Group 2: Cultural Products - A "Cross-Border Cultural Products Exhibition Area" features creative products derived from classic intellectual properties, including bookmarks, fridge magnets, and canvas bags [2] - The "Lu Xun series" cultural products, including a popular wool vest, continue to attract significant attention [5][6] Group 3: Digital Transformation - The conference highlights the integration of technology in publishing, with a digital exhibition area showcasing digital reading platforms and AI creative assistants [3] - A report from the 2026 Reading X Forum indicates that the content e-commerce market saw a 30.43% year-on-year increase in 2025, surpassing platform e-commerce as the leading retail channel [7] Group 4: Live Streaming Impact - Live streaming has become a common practice in the publishing industry, allowing publishers to connect with readers and potentially convert traffic into sales [7][9] - The shift in reader purchasing habits reflects the rapid development of the internet, with short videos and live streams effectively reaching audiences [9]