Zheng Quan Ri Bao Wang·2026-01-08 11:18Core Insights - Alibaba's Taobao Flash Purchase has made significant progress in the latest quarter, with a clear investment strategy aimed at achieving market leadership by 2026 [1] - The growth momentum of Taobao Flash Purchase continues to be strong, with improvements in order structure and an increase in high-value customer transactions [2] Group 1: Growth Performance - In the December quarter, Taobao Flash Purchase's GMV share continued to grow, with an average order value (AOV) also on the rise, indicating a stable order share and improved order structure [2] - The platform achieved a peak daily order volume of 120 million in August, with monthly active buyers surpassing 300 million, rapidly climbing to a leading market position [2] - The focus for the next phase will be on high-value user engagement and retail category development, with new services enhancing overall user experience [2] Group 2: Non-Food Retail Acceleration - Taobao Flash Purchase's non-food retail business is accelerating, showing significant growth in collaboration with Hema and Tmall Supermarket [4] - After integrating with Taobao Flash Purchase, Hema's daily order volume exceeded 2 million, with a year-on-year growth of over 70% [4] - The platform is creating a unique experience by integrating Tmall's brand offerings, Hema's community coverage, and Tmall Supermarket's logistics network into a "30-minute delivery" model [4] Group 3: Loss Reduction and Investment Confidence - Taobao Flash Purchase's fourth-quarter losses are projected at 20 billion, with a faster reduction in losses compared to competitors, boosting confidence in sustainable investment [5] - Efficiency improvements are driven by user structure optimization, order structure optimization, and fulfillment cost optimization [5] - Alibaba plans to continue increasing investments in Taobao Flash Purchase to achieve market leadership, with a focus on high-value users and non-food retail [5]