尼尔森IQ发布《通往2026：中国消费零售市场十大关键趋势》

Core Insights - The report by NielsenIQ highlights that the Chinese retail market is entering a critical restructuring phase, where growth will depend on the ability to meet consumers' "relevant" product and emotional needs by 2026 [1] - The Chinese economy is expected to stabilize and grow steadily by 2025, supported by various consumption-boosting policies, which will contribute to a stable retail market [1] - Consumer behavior is shifting towards a more pragmatic approach, with a focus on value for money and a willingness to pay for meaningful experiences and emotional value [1] Group 1: Consumer Trends - Chinese consumers are adapting to the current economic environment and are generally optimistic about the future, yet they are cautious and practical in their spending [1] - The shift in consumer logic towards "relevance" is reshaping the relationships between brands, consumers, channels, and products [1] Group 2: Retail Strategy - For retail brands, the key to growth in the next five years lies in building long-term connections with consumers by focusing on the essence of "relevance" [2] - Brands that adapt to channel transformation trends and actively explore growth opportunities in niche markets will establish long-term competitiveness [2]