OPPO整合realme与一加深化品牌协同战略布局

Core Viewpoint - OPPO is restructuring its brand strategy by reintegrating realme as a subsidiary to enhance synergy and optimize resource allocation, aiming for strategic collaboration with its other brand, OnePlus [2][3] Group 1: Brand Strategy and Management - realme will operate under OPPO as a subsidiary, with a focus on strategic alignment in market positioning and product differentiation alongside OnePlus [2][3] - The CEO of realme, Li Bingzhong, will oversee the management of OPPO's subsidiary brands, while the responsibilities of OnePlus China President, Li Jie, will remain unchanged [2][3] - realme's product launch plans will continue as scheduled, and the brand will integrate into OPPO's existing after-sales service network to enhance user experience [2][3] Group 2: Market Performance and Efficiency - The integration of OnePlus and realme into OPPO's structure has led to a deeper resource consolidation and clearer strategic division between the main brand and its subsidiaries [2][3] - By 2025, this organizational adjustment is expected to yield positive results, with both brands experiencing market share growth in China and overseas, achieving industry-leading growth rates [3][4] - The consolidation of resources is believed to help OPPO concentrate its strengths, improve operational efficiency, and support ongoing global market expansion [4]