2025年中国智能手机市场排名出炉：vivo第一，小米第二，苹果增速领跑

Core Insights - The top five smartphone brands in China for 2025 are vivo, Xiaomi, Apple, OPPO, and Huawei, with each brand activating over 40 million units [1][4]. Market Performance - The total shipment of smartphones in China from January to November 2025 reached 282 million units, reflecting a year-on-year growth of 0.9% [3][4]. - 5G smartphone shipments accounted for approximately 244 million units, marking a year-on-year increase of 1.3% and representing 86.6% of total shipments, indicating a strong market trend towards 5G technology [3][4]. Competitive Landscape - Vivo maintained the highest market share at 16.76%, slightly down from 17.43% in 2024 [3][5]. - Xiaomi ranked second with a market share of 16.60%, an increase of 0.71 percentage points from the previous year [5]. - Apple saw significant growth, with its market share rising from 14.85% in 2024 to 16.35%, making it the brand with the largest year-on-year increase among the top six [5]. - OPPO's market share grew from 14.92% to 15.91%, securing the fourth position [5]. - Huawei's market share decreased to 15.71%, down by 0.44 percentage points from the previous year [5]. - Honor's market share fell from 14.79% to 12.77%, placing it in a less competitive position [5].