IMS(SH:600556) Zheng Quan Ri Bao Wang·2026-01-08 12:13Group 1 - The core viewpoint of the article is that Tianxiaxiu, a leading company in China's influencer marketing industry, has submitted its IPO application to the Hong Kong Stock Exchange, aiming to utilize the funds for global expansion and innovation in the influencer economy ecosystem [1][2]. - Tianxiaxiu has accumulated a total of 222,644 advertiser clients and approximately 3.6 million influencer accounts across 47 vertical industries, making it the top player in the influencer marketing sector according to Frost & Sullivan [1][4]. - The company reported revenues of 4.2 billion yuan, 4.066 billion yuan, and 2.734 billion yuan for the years 2023, 2024, and the first three quarters of 2025, respectively, indicating a strategic focus on global expansion as a key growth driver [2][3]. Group 2 - The global influencer economy is projected to grow from 2,066.1 billion yuan in 2020 to 3,116.4 billion yuan in 2024, with a compound annual growth rate (CAGR) of 10.8%, and is expected to reach 4,480.7 billion yuan by 2029 [3]. - The influencer marketing service industry is anticipated to enter a large-scale development phase, with the market size expected to reach 221.6 billion yuan by 2029, while the Chinese influencer marketing market is projected to reach 127.7 billion yuan by the same year [3][4]. - Tianxiaxiu is actively establishing international offices in cities like Hong Kong, Tokyo, and Singapore, and is launching its AI-based SaaS platform in multiple languages to expand its overseas market presence [3][4].