售价几十元的一碗面竟是“预制包”？和府捞面“慢熬汤底”遭质疑

Core Viewpoint - The controversy surrounding HeFu LaoMian's use of pre-packaged ingredients has sparked significant consumer backlash, questioning the value proposition of the brand's offerings [1][4]. Group 1: Consumer Concerns - Consumers have reported that HeFu LaoMian's kitchen only prepares noodles on-site, while the soup base and toppings are sourced from pre-packaged kits, leading to dissatisfaction regarding the perceived quality and value of the meals [1][3]. - The price range for a bowl of HeFu LaoMian is between 25 to 50 yuan, which many consumers feel does not align with the quality of pre-packaged food [1]. Group 2: Company Response - HeFu LaoMian's official customer service stated that the meals are prepared in a central kitchen and delivered to stores, asserting that these do not fall under the category of pre-packaged food as defined by regulatory guidelines [3][4]. - The brand has previously addressed similar concerns in 2024, emphasizing that their meals are made in-house and not sourced from third-party suppliers [4]. Group 3: Industry Context - The debate over pre-packaged food has been a recurring issue in the restaurant industry, with differing definitions of what constitutes pre-packaged meals leading to consumer confusion [6]. - The central kitchen model is widely adopted in the industry for its ability to ensure consistent quality and efficiency, but it raises questions about transparency and consumer rights [6]. - HeFu LaoMian operates over 600 stores across more than 80 cities in China, with a membership base exceeding 40 million, aiming to elevate the quality of Chinese fast food [6]. Group 4: Financial and Strategic Insights - HeFu LaoMian's parent company, Jiangsu HeFu Restaurant Management Co., Ltd., is currently in its E-round of financing, with a valuation of 7 billion yuan, backed by investors such as Dou Wei Food, Longfor Group, Tencent, and CMC Capital [6]. - The company has set a strategic goal to achieve a total revenue of 8 billion yuan by 2025, although there is no public information confirming the achievement of this target as of now [6].