Barclays upgrades Wayfair on expected market share gains in 2026

Group 1 - Barclays analyst Seth Sigman upgraded Wayfair (W) to Overweight from Equal Weight with a price target of $123, up from $104 [1] - The company's market share accelerated in 2025 and is expected to continue this trend in 2026 [1] - Gains are driven by Wayfair's technology "replatforming," loyalty initiatives, and marketing changes [1] Group 2 - Wayfair's exposure to middle-income consumers positions it to benefit from tax refunds this year [1]