毛戈平携手路威凯腾 全球化发展提速

Core Insights - 毛戈平化妆品股份有限公司 has signed a strategic cooperation framework agreement with L Catterton to enhance global market expansion, acquisitions, strategic investments, capital structure optimization, and talent introduction [1][3] - The company reported strong performance in Q4 2025, driven by consumer recovery and brand upgrades, with a clear global growth trajectory [1] - 毛戈平's online penetration continues to rise, complementing offline high-end counters, forming a "dual engine" for growth [1] Financial Performance - In H1 2025, 毛戈平's makeup business revenue reached 1.422 billion yuan, a year-on-year increase of 31.1%, while skincare revenue was 1.087 billion yuan, up 33.4% [1] - The company is actively expanding high-value product categories, launching two premium perfume series, which are crucial for its global strategy [1] Product Development - 毛戈平 continues its "high-end + differentiation" strategy, with new skincare series "琉光赋活" targeting higher-priced and more loyal consumer segments [2] - The new lip product, air warehouse lip glaze 808, has gained popularity on social media, enhancing the brand's influence in the lip category [2] Brand Strategy - 毛戈平 is deepening its differentiation in Oriental aesthetics through significant marketing events, such as the "Belt and Road" themed event and innovative product launches that blend cultural elements with beauty products [2] - The opening of the first flagship store in Hong Kong has shown promising operational data, indicating potential for further expansion into Southeast Asia and beyond [2] Strategic Partnership - L Catterton, managing approximately $39 billion in equity capital, will assist 毛戈平 in expanding overseas high-end retail channels and forming a global beauty investment fund [3] - The partnership reflects 毛戈平's commitment to entering the global high-end market, enhancing its international presence and influence [3]