Core Viewpoint - The Yunnan coffee theme promotion campaign has officially launched, aiming to enhance the brand image and recognition of Yunnan coffee through a logo and slogan collection activity, which will run until February 23, 2026 [2][4]. Group 1: Campaign Details - The collection is divided into two parts: a logo that should be unique and meaningful, incorporating Yunnan coffee's industry characteristics and regional cultural elements, and a slogan that should be concise, memorable, and no longer than 15 Chinese characters [2]. - Submissions must be sent to a specified email address, including the submitter's real name, organization, and contact information [2]. - An expert review panel will evaluate the submissions, with awards including a grand prize of 20,000 yuan for the best logo and 10,000 yuan for the best slogan, along with several smaller prizes [2][3]. Group 2: Industry Context - The campaign aims to deeply explore the cultural connotations and regional characteristics of Yunnan coffee, creating a distinctive brand symbol to enhance its recognition and reputation [4]. - Yunnan has a long history of coffee cultivation, developing a complete industry chain that includes breeding, planting, processing, and sales [4]. - In 2025, Yunnan is projected to have a coffee planting area of 1.463 million acres, with a raw bean output of 138,900 tons, leading the nation in area, output, and value [6]. - Yunnan's high-quality "Yun Coffee" is exported to 29 countries and regions, including the Netherlands, Germany, and the United States, with coffee and related product exports reaching 840 million yuan from January to November 2025, maintaining the top position in the country [6].
最高奖金2万元!云南咖啡主题宣传标识、标语征集活动开启
Xin Hua Wang·2026-01-08 12:49