Alliance Entertainment Appoints Jeffrey Smith as Senior Vice President of Sales and Marketing for Alliance Authentic™

Core Insights - Alliance Entertainment Holding Corporation has appointed Jeffrey Smith as Senior Vice President of Sales and Marketing for its newly launched premium platform, Alliance Authentic, which focuses on authenticated, investment-grade vinyl collectibles [1][8]. Leadership Appointment - Jeffrey Smith joins Alliance Authentic after a successful tenure at Discogs, where he significantly transformed the platform into a performance-driven commerce engine, enhancing revenue and global engagement [2][4]. - Smith is recognized as a respected leader in the vinyl ecosystem, with expertise in understanding collectors and building high-performance commerce platforms [3][4]. Strategic Goals for Alliance Authentic - As Senior Vice President, Smith will be responsible for executing a global growth strategy for Alliance Authentic, which includes direct-to-consumer sales, peer-to-peer marketplace, retail partnerships, and future category expansions [6][8]. - The platform aims to create a credible framework for owning records that hold personal and cultural significance, enhancing the overall experience of music collectors [7]. Company Overview - Alliance Authentic is dedicated to preserving entertainment history through authentic, certified, and individually numbered collectibles sourced directly from music labels and studios [9]. - Alliance Entertainment is a leading distributor in the collectibles industry, offering a vast selection of physical media and serving over 35,000 retail locations [10].