Group 1 - The core event is the celebration of the Yongzhou team's victory in the Xiang Super League, which has garnered attention from Jiangsu's Yanghe Co., a strategic partner of the Su Super League, showcasing regional pride and support [1][3][5] - Yanghe's brand, Hai Zhi Lan, has become a symbol of celebration and connection between Jiangsu and Hunan, reflecting the cultural and emotional ties between the two regions [5][7] - The success of the Yongzhou team, composed mainly of amateur players, highlights the spirit of perseverance and has sparked local enthusiasm for football, resonating with fans far beyond their locality [3][6] Group 2 - The Hunan liquor market is substantial, with a market size of 28 billion yuan, indicating a strong consumer preference for renowned liquor brands like Yanghe [5] - Yanghe's involvement in the sports event has transcended mere sponsorship, integrating into the daily lives of consumers in Hunan, making it a part of social gatherings and celebrations [7][8] - The anticipation for the upcoming 2026 Su Super League season is high, with expectations for new stories to unfold, driven by Yanghe's ongoing support and engagement in regional sports [8]
永州登顶首届湘超荣耀之巅,洋河海之蓝致敬王者风范
Zhong Jin Zai Xian·2026-01-08 13:23