中国超市成韩国游客“宝藏打卡地”

Core Insights - The supermarket in Shanghai's Jing'an District has transformed into a popular destination for South Korean tourists since the implementation of the visa-free policy between China and South Korea, becoming a unique feature in Shanghai's inbound tourism market [1] Group 1: Tourist Attraction - The initial attraction stemmed from a high-value bag of macadamia nuts priced at half the cost in South Korea, which was shared on Naver, a South Korean social platform, leading to increased foot traffic from tourists [3] - The supermarket has topped the list of must-visit places for South Korean tourists on a certain internet platform, indicating its rising popularity [3] Group 2: Shopping Preferences - The shopping list of South Korean tourists is highly concentrated and distinctive, featuring items such as small bottles of Jiangxiaobai, Guolifang, Three Squirrels macadamia nuts, Little Yellow Duck egg rolls, Oreo cookies, and cilantro-flavored instant noodles [3] - A themed T-shirt reading "I Love Shanghai" has also gained unexpected popularity, with an average monthly sales exceeding 800 pieces, becoming a favored souvenir for tourists [3] Group 3: Service Enhancements - To capitalize on the influx of inbound tourism, the supermarket has optimized various aspects including products, services, and payment methods to create a welcoming experience for South Korean visitors [5] - The store has designated a special area for Korean tourists, provided bilingual signage, and established a dedicated checkout lane for them, supporting popular payment methods like Kakao Pay and UnionPay [5] - The supermarket is the first in Shanghai to offer an immediate tax refund service upon purchase, in collaboration with the Bank of China, allowing for a 9% instant tax refund on purchases over 200 yuan, with 90% of the service aimed at South Korean tourists [5]