从“打卡游”向“旅居”演进 冰雪旅游消费结构持续优化q

Group 1 - The popularity of ice and snow tourism is increasing, with 83.06% of respondents having experienced it, indicating a shift towards this leisure activity [1] - Social aspects of ice and snow tourism are significant, with 37.51% of respondents traveling with friends and 39.56% participating in family-oriented trips, highlighting its role in social bonding [1] - The trend of repeat consumption in ice and snow tourism is becoming the new norm, reflecting growing interest and engagement in these activities [1] Group 2 - The integration of cultural and technological innovations is expanding the boundaries of the ice and snow economy, leading to the formation of a comprehensive industry chain that includes tourism, culture, sports, and equipment [3] - The deep integration of ice and snow culture with tourism is accelerating the market value transformation, with popular cultural elements like ice sculpture and snow photography becoming key attractions [5] - Ice and snow tourism is evolving from short-term visits to deeper, more immersive experiences, extending the consumer engagement chain significantly [5] Group 3 - Various cities are embracing unique ice and snow characteristics, with Harbin recognized as the birthplace of modern ice sports and awarded as a "World Ice and Snow Tourism Excellence City" [7] - Alatau has been identified as the origin of human skiing, while Beijing and Zhangjiakou are leveraging their Winter Olympic heritage to foster a new ice and snow culture [7]