新世代BMW iX3亮相2026 CES，国产长轴距版年内上市

Core Insights - The CES 2026 event showcases BMW's new generation model, the BMW iX3, aligning with the core theme of "AI scenario implementation" [1][3] - BMW has consistently been a focal point at CES since 2016, evolving from concept vehicles to integrating AI technology into real driving scenarios [1][3] Group 1: AI Integration and Innovation - BMW is integrating AI large language models into production vehicles for the first time, creating a "digital partner" that enhances the driving experience [3] - The BMW iX3 features the BMW Horizon panoramic display, merging navigation, entertainment, and vehicle control for an immersive cockpit experience [3] - The new generation iX3 will expand to 40 new or upgraded products starting in 2026, emphasizing personalized and emotional AI capabilities [3] Group 2: Market Recognition and Performance - Since its global debut in September 2025, the new generation BMW iX3 has received accolades such as the "Best Innovation Model" at the German "Golden Steering Wheel" awards and "Best Car of 2026" from Top Gear [4] - The iX3 has exceeded order expectations since its unveiling at the Munich Auto Show, with orders covering the entire year of 2026 [4] Group 3: Localization for Chinese Market - BMW has developed a long-wheelbase version of the iX3 specifically for the Chinese market, integrating local digital and entertainment ecosystems [6] - The Chinese version will feature a localized large language model, enhancing the BMW intelligent personal assistant for more natural interactions [6] - The long-wheelbase version is undergoing rigorous testing in China, with over 300 domestic test vehicles to ensure compatibility with local driving habits [6]