Monster Beverage Corporation (NASDAQ:MNST) Maintains "Hold" Rating Amid New Product Launch

Core Viewpoint - Monster Beverage Corporation is a significant player in the energy drink market, with a positive outlook following the introduction of a new product and an increase in price target by analysts [2][5]. Group 1: Stock Performance - The current stock price of Monster Beverage (MNST) is $77.45, reflecting a 1.71% increase today [3][5]. - The stock has fluctuated between $75.49 and $77.73 during the day, with a yearly high of $78.31 and a low of $45.70, indicating market volatility [3]. - The market capitalization of Monster Beverage stands at approximately $75.67 billion, showcasing its significant presence in the industry [4][5]. Group 2: Analyst Ratings and Price Target - Cowen & Co. has maintained a "Hold" rating for Monster Beverage, raising its price target from $74 to $80, indicating a positive outlook for the stock [2][5]. Group 3: Product Launch and Strategy - The company is launching a new zero-sugar flavor, Ultra Punk Punch, exclusively at Circle K stores, aimed at attracting health-conscious consumers [2][5]. - The nationwide rollout of Ultra Punk Punch is expected in March, which could further impact the stock's performance [4].