Boulder Canyon Launches ‘Be for Real' Campaign Celebrating Real Ingredients and Real Moments

Core Insights - Boulder Canyon®, recognized as America's fastest growing salty snack brand, has launched its first national brand campaign titled "Be for Real" [1] - The campaign aims to encourage consumers to disconnect from digital distractions and reconnect with real moments and simple pleasures [1] - The campaign will be promoted across various platforms where consumers engage, including social media, online videos, and retail locations [1] - It highlights Boulder Canyon's popular products, such as Avocado snacks [1]