Globenewswire·2026-01-08 15:30Core Viewpoint - The National Advertising Division (NAD) reviewed T-Mobile's advertising claims regarding its Wireless Communication Services and T-Satellite service, finding some claims valid while recommending modifications or discontinuations for others. T-Mobile plans to appeal the NAD's decision. Group 1: Price Hike Claims - T-Mobile claimed that "AT&T and Verizon have announced price increase over price increase a combined ten times in the past two years," which was found to be unsupported by NAD [3][4] - NAD determined that T-Mobile's assertion of having only one price increase in the last ten years was supported [5] Group 2: Satellite Claims - T-Mobile's claims that "If customers can see the sky, they're connected [to T-Satellite]" and that customers would "never miss a moment" were deemed to imply universal coverage, which NAD recommended discontinuing [6][7] Group 3: Added Value Claims - NAD found that T-Mobile substantiated its claim of $200 of added value per line but did not adequately communicate the basis for this value [8][9] - T-Mobile's claim of $600 of extra value for a family of three was deemed unsupported, leading NAD to recommend modifications or discontinuations [9] Group 4: Family Savings Claims - T-Mobile decided to permanently discontinue certain claims that families could save 20%, which NAD will treat as compliance without further review [10] Group 5: T-Mobile's Response - T-Mobile expressed appreciation for NAD's role in self-regulation but disagreed with the decision and plans to appeal [11]