Ford's Best Sales Since 2019: Trucks, SUVs and Hybrids Lead On

Core Insights - Ford Motor Company achieved solid sales growth in 2025, with U.S. vehicle sales increasing by 6% year over year, marking the best annual sales and fourth-quarter performance since 2019 [1][10] - The company outperformed the industry for the 10th consecutive month in December 2025 [1] Sales Performance - Total sales for Ford in 2025 reached 2.2 million vehicles, with a market share of 13.2% [2] - In Q4 2025, Ford's sales rose by 2.7% to over 545,200 vehicles, with a market share increase of 0.9% [2] Truck Segment - The Ford F-Series remained the best-selling truck in America, with sales exceeding 828,832 units, an increase of 8.3% [3] - The Ford Maverick had its strongest sales year on record, selling 155,051 vehicles, with Q4 sales up 54.2% to 34,147 pickups [3] - Total truck sales, including pickups and vans, reached 1,268,749 vehicles in 2025 [3] SUV Segment - The Ford Explorer was the best-selling SUV in America, with sales jumping 14.7% to 222,706 units in 2025, and Q4 sales increased by 30.6% to 61,777 units [4] - The Ford Bronco also had a record year with 146,007 vehicles sold, up 33.7%, and Q4 sales increased by 12% to 36,086 units [4] - Overall SUV sales for Ford in 2025 totaled 783,174 vehicles, reflecting a 1.6% year-over-year increase [4] Electric and Hybrid Vehicles - Ford's electric vehicle sales totaled 84,113 vehicles in 2025, including 51,620 Mustang Mach-E [5] - The company sold a record 228,072 hybrid vehicles in 2025, marking a 21.7% increase, with Q4 hybrid sales reaching 55,374 vehicles [6] - Ford's strong performance in 2025 highlights the effectiveness of its balanced product strategy, with trucks, SUVs, and hybrids driving growth [6] Competitive Context - General Motors (GM) experienced a 7% decline in deliveries year over year, totaling 703,001 vehicles in Q4 2025, with EV deliveries dropping about 43% [7] - Stellantis reported Q4 2025 deliveries of 332,321 vehicles, reflecting a 4% year-over-year increase, while total sales for 2025 were down 3% [8] Stock Performance - Ford shares have gained 16.2% in the past six months, compared to the industry's growth of 44.4% [9] - The company trades at a forward price-to-sales ratio of 0.33, above the industry average and its own five-year average, carrying a Value Score of A [11]