Procter & Gamble changes Crest toothpaste packaging to address Texas AG fluoride concerns

Core Insights - Procter & Gamble is implementing new packaging and marketing strategies for Crest children's toothpaste following concerns raised by Texas Attorney General Ken Paxton regarding its marketing practices [1] Group 1 - The new initiatives are part of an agreement with the Texas Attorney General's office [1] - The changes aim to address concerns about the appropriateness of marketing targeted at children [1]