南京19年老超市变身明朝街市

Core Viewpoint - The transformation of a 19-year-old supermarket site in Nanjing into an immersive Ming Dynasty market, "Jinling Changlefang," is set to open before the 2026 Spring Festival, aiming to revitalize local cultural tourism and enhance visitor experiences [1] Group 1: Project Overview - The project is located between the Confucius Temple and Laomendong, previously serving as a community supermarket that closed in 2020 [1] - The design follows the principle of "restoring the old as it was," using modern materials to replicate Ming Dynasty architectural features, including red pillars and green beams [1] - The interior will feature multiple ancient-style streets, while the exterior is undergoing final decorative touches [1] Group 2: Visitor Experience - Unlike static attractions, Changlefang focuses on immersive experiences, allowing visitors to wear traditional Hanfu, visit a replica of the Kuixing Pavilion for ancient exam prayers, and enjoy local cuisine and Kunqu opera [1] - The project integrates various cultural elements, including intangible cultural heritage crafts and national trend performances, aiming to bring the historical vibrancy of Nanjing to life [1] Group 3: Market Potential and Challenges - The site benefits from high foot traffic due to its proximity to popular tourist spots and the current trend of national cultural revival, suggesting a positive outlook for the project [1] - However, the project faces challenges in differentiating itself from numerous similar cultural tourism projects across the country, particularly in avoiding the "check-in and leave" phenomenon by enhancing content and service [1]