扫街榜百天累计用户数突破6.6亿 高德已成生活服务超级入口

Core Insights - The launch of Gaode's "Street Ranking" has rapidly transformed the local life service market in China, achieving over 660 million users in just 100 days since its launch on September 10 [1][2] - The ranking system is based on real in-store behaviors, providing a trustworthy consumer guide amidst a saturated marketing environment [1][2] - Gaode's CEO highlighted the importance of rebuilding trust and creating a comprehensive offline service credit system through the Street Ranking [2] User Growth and Engagement - The Street Ranking has seen a significant increase in user engagement, with Gaode's app reaching 996 million monthly active users by October 2025, up from 950 million in September 2025, indicating a growth of nearly 46 million users in one month [3] - The Daily Active Users (DAU) for the Street Ranking reached 70 million by October 2025, reflecting a shift in user behavior towards more authentic consumption [6] Market Impact and Business Model - Over 860,000 merchants have joined the Street Ranking within 100 days, with their order volume increasing by over 330% and revenue by over 270% [4] - The ranking system has shifted the industry value assessment from focusing on information volume to prioritizing behavioral authenticity and decision conversion rates [6][8] - Gaode's approach has allowed businesses that focus on product quality and service to thrive, contrasting with those that rely heavily on marketing tactics [4][8] Technological Innovation - Gaode has introduced the "Flying Street View" feature, utilizing its self-developed world model to enhance user interaction with real-world services [3] - The ranking system provides real-time updates on store popularity, allowing users to make informed decisions based on current trends rather than static ratings [7] Industry Transformation - The rapid user growth of 660 million in 100 days signals a significant market shift, positioning Gaode as a leading entry point for local life services [8] - The Street Ranking encourages a healthier and more efficient local service ecosystem, emphasizing the importance of genuine consumer behavior over traditional marketing strategies [8]