Hanna Andersson names Toys R Us vet chief digital officer

Core Insights - Hanna Andersson appointed Kacey Sharrett as its chief digital officer to enhance its digital strategy and customer experience [2][5] - The company aims to strengthen customer engagement, acquisition, and loyalty through its digital presence [2][5] - Recent leadership appointments include Mike Frazzini as chief technology officer and Lisa Perlmutter as chief customer officer, indicating a focus on tech-savvy leadership [1][5] Leadership and Strategy - Sharrett previously led direct-to-consumer efforts at GoPro, overseeing global e-commerce and performance marketing [2][4] - The company is building a tech-savvy C-suite, with Frazzini managing core tech platforms and systems [1][4] - The strategic vision of Sharrett is expected to modernize digital capabilities and enhance customer experiences [5] Customer Engagement and Loyalty - Hanna Andersson launched its first loyalty program in September 2023, reaching 1 million loyalty members by November [6] - Data from loyalty members is utilized to inform product design, material selection, and partnerships [6] - The brand is focused on strengthening customer loyalty as a key component of its growth strategy [6] Product Expansion - In 2023, Hanna Andersson introduced a new activewear line called Active by Hanna Andersson, which includes leggings, bike shorts, and skorts [7]