平台经济迎来两部新规，这些行为被“划红线”！

Core Viewpoint - The recent issuance of the "Regulations on the Supervision and Management of Online Trading Platforms" and the "Regulations on the Supervision of Live E-commerce" aims to establish rules for the online market, ensuring healthy development and protecting the rights of all parties involved, marking a new phase of refined and systematic regulation in China's platform economy [1][2]. Group 1: Key Regulations - The "Regulations on the Supervision and Management of Online Trading Platforms" explicitly prohibits platforms from imposing unreasonable restrictions on operators, charging unreasonable fees, and diminishing member rights to safeguard the autonomy of platform merchants and protect consumer rights [2]. - The regulations require that any changes to member rights during the service period must be communicated to consumers in a prominent manner, preventing unilateral modifications by the platform [2]. - The "Regulations on the Supervision of Live E-commerce" outline the obligations of live stream operators regarding information disclosure, verification of actual operators, and compliance checks, while prohibiting false advertising and the sale of illegal goods [3]. Group 2: Enforcement and Penalties - The regulations establish legal responsibilities for platform operators and live stream marketers, allowing for penalties under various laws, including the E-commerce Law and the Anti-Unfair Competition Law, depending on the severity of violations [4]. - The regulations mandate collaboration between market supervision and internet information departments to enhance information sharing and enforcement mechanisms, including the ability to interview platform officials regarding compliance [4]. - Live stream platforms are required to take immediate action against violators, which may include warnings, limiting functionalities, suspending broadcasts, or blacklisting offenders [4]. Group 3: Addressing New Challenges - The "Regulations on the Supervision of Live E-commerce" incorporate the regulation of digital influencers and AI-generated content to prevent the misuse of technology for spreading false information [5][6]. - Measures are outlined to ensure that AI-generated images and videos used in live commerce comply with legal standards and are clearly labeled to inform consumers [6]. - The regulations aim to tackle issues such as false advertising, the sale of counterfeit goods, and misleading marketing practices, particularly in the context of live e-commerce [6].