Roku(US:ROKU) Benzinga·2026-01-08 19:02Core Insights - High-rolling investors are bullish on Roku, indicating potential privileged information influencing their trading decisions [1] - The sentiment among major traders is split, with 33% bullish and 33% bearish, highlighting mixed market expectations [2] Options Activity - A total of 9 options trades for Roku were identified, with 8 calls totaling $406,242 and 1 put amounting to $27,411, suggesting a stronger interest in calls [2] - Whales have targeted a price range for Roku between $55.0 and $120.0 over the last 3 months, indicating significant price movement expectations [3] - The average open interest for Roku options is 346.78, with total volume reaching 429.00, reflecting active trading in the options market [4] Company Overview - Roku enables streaming for over 90 million households, providing 127 billion streaming hours in 2024, making it the leading streaming operating system in the US [8] - Revenue is generated primarily from device sales, licensing, advertising, and subscription fees from platforms sold through Roku [8] Market Status - Roku's current trading volume is 1,564,184, with a price increase of 1.25% to $111.68, and analysts suggest the stock may be approaching overbought conditions [11] - Analyst ratings show a consensus target price of $133.4, with several analysts upgrading their ratings and price targets, indicating positive market sentiment [10][12]