The Vita Coco Company Appoints Shelley Broader to Board of Directors

Core Viewpoint - The Vita Coco Company has appointed Shelley Broader to its Board of Directors, which is expected to enhance the company's growth and transformation efforts in the beverage industry [1][4]. Company Overview - The Vita Coco Company is a leading platform of better-for-you beverage brands, including its flagship coconut water brand, Vita Coco, and protein-infused water, PWR LIFT [4]. - The company was co-founded in 2004 and operates as a public benefit corporation and Certified B Corporation [4]. - Vita Coco is recognized as the leading coconut water brand in the U.S., appealing to consumers for its electrolytes, nutrients, and vitamins [4]. Leadership Experience - Shelley Broader brings over 25 years of global leadership experience, having held significant roles in major retail and consumer brands, including President and CEO positions at Chico's FAS, Walmart EMEA, and Walmart Canada [2]. - She has managed organizations with up to $65 billion in P&L responsibility, focusing on growth, digital innovation, and operational excellence across various sectors [2]. Board Memberships - Ms. Broader currently serves on the boards of several companies, including Loblaw Companies Limited and Inspire Medical Systems, and has held previous board roles with Dutch Bros. and Raymond James Financial [3]. - She is recognized for her expertise in strategy, risk oversight, executive development, digital transformation, and ESG leadership [3]. Strategic Importance - The appointment of Shelley Broader is seen as a strategic move to leverage her extensive experience in driving transformation and growth, which will be crucial for the company's expansion and shareholder value delivery [4].