保加利亚迈入货币一体化新阶段 ——访保加利亚经济工业部前副部长、消费者保护委员会前主席马尔加里托夫

Core Viewpoint - Bulgaria will officially join the Eurozone on January 1, 2026, marking a significant shift in its monetary policy and enhancing its international competitiveness and trade potential with major markets like China [1][5]. Group 1: Historical Significance - The transition to the Euro represents a major historical turning point for Bulgaria, as it will completely abandon the Bulgarian Lev, which has been in circulation since 1888 [2]. - Economically, this move is not sudden; Bulgaria has been closely tied to the Euro system for over 20 years through a currency board arrangement [2]. Group 2: Consumer Challenges - The primary challenge for consumers is psychological and emotional, as the Lev symbolizes historical identity, not just a payment tool [3]. - During the one-month dual currency period, consumers can use the Lev, but merchants must provide change in Euros, which may lead to minor operational issues [3]. Group 3: Price Regulation Measures - Concerns about potential price increases due to the Euro's introduction have led to enhanced regulatory powers for the Consumer Protection Commission, which will monitor pricing practices [4]. - New legislation prohibits arbitrary price increases unless justified by objective economic reasons, with significant penalties for violations [4]. Group 4: International Trade and Status - Joining the Eurozone positions Bulgaria within a powerful economic alliance, enhancing its international standing alongside major economies like China and the U.S. [5]. - This membership is expected to improve Bulgaria's trade relations, particularly with Asian markets, by increasing trust and reducing transaction costs [5]. Group 5: Public Sentiment and Opposition - There are some public concerns and opposition regarding the Euro's introduction, often fueled by political interests exploiting irrational fears [6][7]. - However, as the implementation date approaches, negative sentiments are diminishing, with a growing recognition that the transition is proceeding without catastrophic consequences [7].