快“马”加鞭 年味渐浓

Group 1: Consumer Trends - The purchasing of New Year goods and reservations for New Year's Eve dinners have started earlier this year, driven by online and offline efforts, policy subsidies, and innovative experiences [3][4] - Young consumers, particularly those born in the 1990s and 2000s, are becoming the main drivers of New Year purchases, with over 80% of them buying large appliances for family health upgrades and social gatherings [4] Group 2: Sales Performance - The home appliance market is experiencing a sales peak, with promotions featuring 200 new green smart appliances and multiple subsidies, leading to significant consumer engagement [4] - Online sales are also thriving, with over 5 million strawberries sold on Tmall within two days, marking a 65% increase compared to last year [4] Group 3: Dining Reservations - The market for New Year's Eve dinners has started earlier, with many popular restaurants already nearing full bookings, reflecting a shift in consumer behavior due to past experiences of difficulty in securing reservations [5][6] - The overall pricing for New Year's Eve dinner packages remains stable, with a growing preference for fusion cuisine and an emphasis on creating a warm dining atmosphere [6] Group 4: Cultural Products - Zodiac-themed cultural and creative products, particularly those featuring horses, are gaining popularity among young consumers, moving beyond traditional decorations to become new forms of self-expression [7] - Local brands are launching innovative products that combine traditional elements with modern design, appealing to a wide audience and receiving positive feedback [7] Group 5: Economic Outlook - The overall consumer activity, from purchasing New Year goods to dining reservations and cultural products, reflects a vibrant market and indicates a strong potential for domestic demand and economic growth [7]