Mei Ri Shang Bao·2026-01-08 22:14Group 1 - The core focus for 2026 is "brand going overseas + overseas custody," which is seen as a key strategy for Chinese brands to expand internationally [1][2] - AliExpress has initiated a large-scale recruitment campaign for brand merchants, marking the start of a nationwide招商及产业带赋能计划 [1] - In the past year, overseas custody merchants achieved a GMV growth of 10 times, indicating a significant opportunity for brands to expand globally [1] Group 2 - AliExpress's overseas custody service allows merchants to connect their products to overseas warehouses, while the platform handles marketing, user operations, and local fulfillment [2] - The overseas custody service has already covered over 30 key markets globally, including Europe, North America, Asia-Pacific, and Latin America [2] - Xiaomi has successfully opened the European market through a strategic partnership with AliExpress, with notable sales achievements during the 2025 overseas Double 11 event [2]