Mei Ri Shang Bao·2026-01-08 22:14Core Insights - JD.com successfully bid 1.69 million yuan for the "first fish" at the 24th Chagan Lake Ice and Snow Fishing Culture Tourism Festival, symbolizing good fortune and harvest [1] - JD Fresh has entered into an annual exclusive purchasing agreement with Chagan Lake Fishery, committing to purchase nearly 50% of the fishery's output for the 2025-2026 production season [1] Group 1 - The partnership with Chagan Lake Fishery represents JD Fresh's commitment to quality and the restructuring of the fresh supply chain, leveraging JD's extensive logistics network to ensure consumers receive authentic products [1] - The "first fish" auction attracted multiple bids, highlighting its cultural significance beyond being a mere product [1] - JD Fresh plans to distribute the auctioned "first fish" to users through an online lottery, promoting the cultural and fresh essence of Chagan Lake [1] Group 2 - Each Chagan Lake fish sold by JD Fresh will come with a unique "ID" to ensure authenticity, aiming to eliminate market issues such as counterfeit products [2] - JD Express has developed a five-layer freshness preservation system for transporting Chagan Lake fish, establishing a direct shipping center near the fishery to enhance logistics efficiency [2] - JD Fresh is utilizing live streaming to promote the winter fishing culture and will donate the proceeds to support local development, while also launching special sales events for consumers [2]