遏制儿童类微短剧“成人化”倾向

Core Viewpoint - The National Radio and Television Administration (NRTA) has issued management guidelines for children's micro-dramas, emphasizing the need to curb adult-oriented tendencies, correct tool-like approaches, and resist entertainment-focused trends in content creation [1] Group 1: Content Creation Guidelines - Children's micro-dramas should not depict adult themes such as "overbearing CEOs," school bullying, or promote divisive narratives [2] - The creation of children's content must avoid using children as tools for adult fantasies, emotional compensation, or for generating traffic [2] - Content should not promote a utilitarian growth mindset under the guise of artistic imagination [2] Group 2: Production Standards - Children's micro-dramas must not engage in commercial exploitation under the pretext of stardom, nor should they encourage families to incur high training or packaging costs [1] - There should be strict limits on the workload of child actors, ensuring they do not perform in scenes that exceed their physical and emotional capacities [1] - The production of content should avoid low-quality, illogical, or vulgar material that is disconnected from children's understanding [1]