倍莱鲜不在直销产品名录内 疑“拉人头”返利发展下线

Core Viewpoint - Longliqi, a well-known Chinese daily chemical brand founded in 1986, is facing serious allegations of engaging in pyramid scheme activities through its product "Beilai Xian Goat Milk Powder," which is not listed in its legal direct sales product catalog and has been promoting health benefits without proper certification [3][6][7]. Group 1: Allegations and Investigations - Consumers have reported that Beilai Xian Goat Milk Powder is marketed under a direct sales model that resembles pyramid schemes, with clear tiered commission structures based on recruitment and sales [4][5]. - Promotional materials for Beilai Xian claim unrealistic health benefits, such as "lose 13 pounds in 15 days" and "improve sleep quality," while also outlining a tiered promotion mechanism based on sales and recruitment [5][6]. - The product is classified as a regular food item and lacks the necessary health food registration, contradicting its promotional claims of health benefits [6][7]. Group 2: Legal and Regulatory Issues - Longliqi's direct sales license only covers cosmetics, health foods, and cleaning products, and Beilai Xian Goat Milk Powder is not included in this list, indicating potential violations of direct sales regulations [6][7]. - The company's operations have evolved into a complex "recruitment" mechanism, offering substantial rewards for bringing in new members, which aligns with characteristics of illegal pyramid schemes [8][9]. - Longliqi has a history of legal issues related to pyramid scheme allegations, with numerous court cases filed against it, highlighting ongoing regulatory scrutiny [8][9]. Group 3: Financial and Business Challenges - Longliqi is under significant financial pressure, with over 50 risk records, including substantial debt and tax arrears, indicating a deteriorating financial situation [11]. - In response to its financial difficulties, Longliqi has launched a new business division for Beilai Xian, aiming for a sales target of 7 billion yuan by 2025, while employing a mixed online and offline marketing strategy [11]. - The company's promotional tactics have shifted to a more covert approach, utilizing social media for initial recruitment and offline training to solidify participant commitment, complicating regulatory oversight [11].