新基金结算之争：中小机构深度绑定，券商业务占比首超银行

Core Insights - The public fund sales landscape is undergoing significant changes, with a shift towards broker settlement models becoming a practical strategy for medium and small fund companies in 2025 [1][2] - The penetration rate of broker settlement models in new fund issuance has surpassed 50% for the first time, indicating a major transformation in the industry [6][9] Group 1: Industry Changes - By the end of 2025, 52.39% of newly established public funds utilized broker settlement models, with 876 out of 1672 funds adopting this approach [6][9] - The proportion of equity mixed funds using broker settlement models has increased from 18.3% in 2021 to 51.71% in 2025, marking a significant structural shift [11][15] - The growth in broker settlement models is attributed to regulatory changes that have redefined incentive structures, allowing for more flexible commission arrangements [10][20] Group 2: Broker and Fund Company Dynamics - Medium and small brokerages are increasingly positioning themselves as key players in the broker settlement market, enhancing their visibility and influence in the industry [5][19] - Brokers like Huazhong Securities and Huaxin Securities are actively expanding their product offerings and partnerships with fund companies, reflecting a trend towards deeper collaboration [4][5] - The strategy of involving multiple broker partners for fund issuance is becoming common, allowing fund companies to maximize resource utilization and enhance product exposure [17][18] Group 3: Market Implications - The shift towards broker settlement models is seen as a move from a resource-driven selection process to a more nuanced, comparative advantage-based matching in the market [19][20] - The evolving landscape emphasizes the importance of professional value and deep engagement, moving away from traditional channel-centric approaches [20] - The overall transformation is expected to benefit the asset management industry and investors by focusing on value creation rather than mere resource allocation [20]