合口味深圳地铁广告引争议!企业致歉:涉事广告已调整更换
Nan Fang Du Shi Bao·2026-01-08 23:29

Group 1 - The advertisement by the frozen food brand "He Kou Wei" sparked controversy for reinforcing traditional gender roles, depicting mothers solely responsible for cooking and childcare [1] - The company issued an apology, acknowledging that the advertisement lacked consideration for certain details, which led to negative associations among consumers [1] - The company plans to adjust and replace the controversial advertisement and has committed to improving its internal review processes to prevent similar issues in the future [1] Group 2 - Analyst Lin Yue highlighted a long-standing issue in the advertising industry, where female roles are stereotypically tied to household and childcare responsibilities, which may alienate modern consumers [2] - He Kou Wei Group, founded by Sun Xiaoli in 1994, is recognized as one of the first "Shenzhen Time-honored Brands" and specializes in various frozen food products [2] - Sun Xiaoli holds a 90% stake in the company, indicating significant ownership and influence over its operations [2]