视频丨兼顾社交与兴趣爱好 观影“社群化”“下沉化”成新趋势

Core Insights - The total box office revenue for China's film industry reached 51.832 billion yuan in 2025, with a total of approximately 1.632 billion moviegoers, indicating strong growth in both revenue and audience numbers [2] - The rise in movie attendance is attributed to high-quality film content and a shift in viewing habits, with collective viewing experiences gaining popularity [4][6] Group 1: Audience Trends - Collective viewing modes are becoming increasingly popular, with a significant rise in group attendance reported, suggesting a 40% growth trend for 2025 compared to 2024 [4] - Individual movie attendance has also seen a notable increase, with a 23.8% rise in audience numbers and a 31% increase in box office revenue year-on-year [6] Group 2: Market Expansion - The growth in movie attendance is not limited to first-tier cities; 2025 saw record-high audience numbers in 22 provinces and cities, with box office contributions from third and fourth-tier cities approaching those of second-tier cities [8] - Fourth-tier cities achieved a record box office of 11.89 billion yuan, with over 58 third and fourth-tier cities experiencing a box office growth of over 50% [9]