70亿和府捞面再陷预制菜风波 已融资七轮腾讯阿里入局上市无动静

Core Viewpoint - Jiangsu Hefuliao Restaurant Management Co., Ltd. (referred to as "Hefuliao") is facing criticism over its use of pre-packaged ingredients in its dishes, raising questions about its product quality and business model [1][3][4]. Group 1: Business Expansion and Strategy - Hefuliao has opened 500 stores across over 80 cities in the past decade, with a significant acceleration in expansion planned for 2024, targeting 100 new stores and a long-term goal of 20,000 stores [2][6]. - The company has completed seven rounds of financing since 2016, raising over 1.6 billion yuan, with notable investors including Tencent and Alibaba, leading to a valuation of 7 billion yuan [8][9]. - Hefuliao's founder, Li Xuelin, emphasizes that the goal of opening 20,000 stores is more important than going public, indicating a focus on growth rather than immediate financial returns [8][9]. Group 2: Product Quality and Consumer Perception - Consumers have reported that the ingredients used in Hefuliao's dishes, such as soup bases and toppings, are pre-packaged, leading to dissatisfaction regarding the perceived value of the meals priced at 30-40 yuan [1][3][4]. - The company claims that its products are made fresh daily and are not classified as pre-packaged food, although this assertion has been met with skepticism from consumers [2][3]. - Complaints regarding food quality have been frequent, including reports of foreign objects found in meals, which further complicates the brand's reputation [7][9]. Group 3: Regulatory and Market Challenges - Hefuliao has faced regulatory scrutiny, including fines for misleading advertising related to health claims about its products, which could impact consumer trust and brand integrity [7][8]. - Despite its status as a unicorn and significant investment backing, the company has not yet gone public, raising concerns about its long-term viability and ability to sustain investor interest amid ongoing operational challenges [8][9].