DPC Dash-Domino's Pizza China Successfully Completes 2025 Full-Year Store Expansion with Outstanding Performance and Innovation

Core Insights - DPC Dash, the exclusive master franchisee for Domino's Pizza in China, Hong Kong, and Macau, demonstrated strong growth in Q4 2025, enhancing consumer loyalty through store expansion, product innovation, and effective marketing strategies [1][2]. Store Expansion - The company executed a "go broader, go deeper" strategy, achieving a total of 1,315 stores by December 31, 2025, with 307 net new stores and entry into 21 new cities, expanding coverage to 60 cities in mainland China [2]. - On January 1, 2026, DPC Dash opened 62 new stores across 46 cities, continuing its robust expansion momentum [2]. Sales Performance - Positive same-store sales growth (SSSG) was maintained in Tier-1 cities during Q4 2025, with group-level SSSG remaining positive in the second half of 2025, indicating strong brand resilience [3]. New Store Performance - Newly opened stores showed strong performance, with the first store in Dalian generating sales close to RMB 700,000 on its grand opening day, reflecting the company's effective store operation system and market penetration capabilities [4]. Consumer Engagement - DPC Dash's loyalty program grew to 35.6 million members by December 31, 2025, up from 24.5 million in 2024, indicating significant year-over-year growth in brand recognition and user loyalty [5]. Product Innovation - The company launched two new pizzas: the Sicilian-Inspired Beef & Bamboo Shoot Pizza and the Madrid-Inspired Beef and Shrimp Pizza, while also upgrading two popular pizzas with additional toppings, enhancing consumer experience and brand recognition [6]. Marketing Strategies - DPC Dash implemented seasonal marketing campaigns, including Halloween promotions and the return of the "Mega Week" promotion, while collaborating with Sanrio character Kuromi to attract younger consumers [7]. Industry Recognition - Throughout 2025, DPC Dash received multiple industry awards for food quality, safety, brand marketing, and digitalization, including the "Annual Seven-Star Awards for Outstanding Contribution in Food Safety & Public Health" [8][9]. Future Strategy - Looking ahead, DPC Dash plans to deepen its 4D strategy focusing on Development, Delicious Pizza at Value, Delivery, and Digital, aiming to explore market potential and optimize operational efficiency [11].