浙江宣传：戏曲要出圈不要“饭圈”

Core Viewpoint - Traditional Chinese opera is experiencing a resurgence among young audiences in the digital age, but there are concerns about the "fan culture" that may dilute its artistic essence and heritage [1][7] Group 1: Audience Engagement - Young audiences are showing genuine interest and support for traditional opera, becoming an essential force in its contemporary transmission [1] - The rise of "fan culture" is characterized by irrational behaviors such as focusing on actors' personal lives rather than the art itself, which can undermine the appreciation of opera [2][3] Group 2: Dangers of "Fan Culture" - The "fan culture" leads to divisive behaviors, such as creating "discrimination chains" among different opera genres and engaging in aggressive comparisons, which harms the inclusive nature of the art form [2][3] - Shallow engagement with the art form diminishes its artistic depth, as fans may prioritize personal idolization over the collective appreciation of opera [4][5] Group 3: Impact on Artistic Quality - The focus on popularity and superficial metrics can lead to a decline in the quality of opera, as audiences may equate celebrity status with artistic merit, risking the loss of traditional values [5][6] - The potential for a disconnect in the transmission of aesthetic values poses a risk to the future of opera, as the emphasis shifts from artistic integrity to mere entertainment [5][6] Group 4: Recommendations for Healthy Development - The industry must focus on promoting the art itself, utilizing new media to engage younger audiences while avoiding the pitfalls of excessive idolization [6] - Actors should embrace their role as cultural transmitters, encouraging fans to appreciate the art form rather than just the individuals [6][7] - Audiences are encouraged to shift their focus from idol worship to genuine appreciation of the art, fostering a deeper understanding of the diverse opera genres [6][7]